Find out why All Pace Races has teamed up with No Normal Coffee, and why it is the perfect coffee choice for Norfolk 360.
Caffeine can be an ultra-cyclist best friend. Its ability to boost alertness, delay fatigue, and enhance endurance can be the difference between finishing and not. It stimulates the central nervous system, keeping cyclists focused during long hours on the road, especially through challenging sections or during the late stages of a race. Additionally, caffeine can help mobilize fat stores, supporting sustained energy release, critical for maintaining performance in endurance sports like ultra cycling. This combination of mental and physical benefits makes it a popular choice for ultra-distance athletes.
No Normal Coffee: Who Are They, and Where Do They Come From?
No Normal Coffee is a Swiss company founded by Alexander and Philippe, focusing on quality coffee for outdoor enthusiasts. Driven by a love for adventure and high standards, No Normal Coffee seeks to offer premium products that enhance your moments in nature. Rooted in sustainability, it emphasises local sourcing and eco-friendly practices, supporting Swiss businesses while reducing environmental impact. The brand aspires to make a positive impact, aiming not just to minimize harm but to enrich communities and foster a deeper connection with the environment.
Nor Normal Coffee: The Perfect Design For An Ultra-Cyclist
The big problem is carrying a cup of hot coffee on a bike or enough sweet gels in your pockets. No Normal Coffee has solved this problem with innovative design.
No Normal Coffee’s packaging is perfectly crafted with ultra-cyclists in mind, prioritizing portability and functionality. Coming in a handy 100g tube, the coffee is now a paste. 5g offers a lovely 47mg of caffeine along with a touch of sugar. It's perfect to eat on the go or have when stopped. A teaspoon on a mug with some hot water and you have a lovely cup of coffee. If you want it on the move, put some on a banana and eat it while riding. If you are really in a rush, suck on the tube. Although this isn't the best idea.
The minimalist design makes it easy to stash in a jersey pocket or bike bag, while durable materials protect the coffee from the elements. This practical, lightweight packaging helps keep caffeine on hand. Its unique look also reflects the brand's outdoor-driven ethos, making it an ideal choice for cyclists with a taste for adventure.
Thank You: No Normal Coffee at Norfolk 360
Lastly, a massive THANK YOU to No Normala Coffee for sponsoring Norfolk 360. All our riders will have a chance to try and use No Normal Coffee as they have their products out for use at the central checkpoint.
Do be careful, though. Overindulging in caffeine can lead to stomach aches, jitters, and a need for the restroom. Be cautious and make sure you take it responsibly.
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